Vegetarian Burger: healthy but not tasty – the kind you eat because you know it’s good for you, not because you really want to. In this quadrant of the Hamburger Model, you forgot current pleasure entirely in order to derive some future benefit, living your life according to the ‘No Pain, No Gain’ principle. The problem with this is that you can start to believe that happiness is something you can only achieve in the future. And when you reach that future, what then? Often, you’re still searching…Life has become a Rat race.
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